The corporate spend management space is one of the most saturated markets in B2B SaaS. Brex is a dominant player, but as they aimed to capture mature, Series B+ startups, their sales team ran into a wall. Finance leaders at these high-growth companies are bombarded daily with pitches from competing corporate cards and expense software. Brex’s SDRs were struggling to get above a 1% reply rate using traditional sequencing tools, and their paid ad costs were skyrocketing as competitors drove up CPCs.
Brex didn’t need more marketing impressions; they needed direct, guaranteed conversations with decision-makers who had the authority to switch financial stacks. They needed an outbound engine that could cut through the noise without damaging their premium brand reputation.
Ditching the retainer model
Tired of the slow ramp-up times of traditional agencies, Brex partnered with Send Proud for a 30-day growth sprint. We agreed on a hyper-specific, zero-risk target: 35 qualified meetings with CFOs or VPs of Finance at tech companies that had recently raised a Series B or C round. If Send Proud failed to deliver the exact number of qualified meetings, Brex would receive a 100% refund.
Data precision and human connection
Because of our 100M+ verified contact network, we didn't have to waste time scraping LinkedIn or guessing email structures. We instantly segmented an audience of newly funded finance leaders. To bypass the "fintech fatigue" in their inboxes, our team crafted plain-text, soft-outreach campaigns. Instead of pitching credit limits or software features, we started peer-to-peer conversations about the operational friction of managing runway and decentralized team spending post-fundraise.
The 30-Day Results
By managing the entire inbox flow and manually qualifying every response, Send Proud kept Brex’s Account Executives entirely focused on closing rather than prospecting.
At the end of the 30-day sprint, Send Proud delivered 42 highly qualified, manually verified meetings with target CFOs. Brex bypassed the saturated ad algorithms and secured a massive injection of high-value pipeline, completely risk-free.
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