Miro is a powerhouse in the visual collaboration space, heavily reliant on a Product-Led Growth (PLG) motion. While they had thousands of individual users signing up for free accounts inside massive Fortune 500 companies, converting those fragmented users into a unified, six-figure enterprise contract was a completely different challenge.
To consolidate those accounts, Miro's enterprise sales team needed to get Chief Information Officers (CIOs) and VPs of IT on the phone. But inbound marketing and PLG motions rarely reach the C-Suite of a Fortune 500 company. Their internal teams were spending weeks trying to map out enterprise org charts, only to have their outreach ignored by executives who delegate software research.
Accountability at the enterprise level
Miro needed a high-leverage way to drive top-down enterprise sales. They engaged Send Proud with a strict mandate: bypass the end-users and get us directly in front of the IT decision-makers. We agreed on a 30-day sprint target of 30 qualified meetings with CIOs or IT Directors at companies with 5,000+ employees. Our zero-risk guarantee meant that if we missed the mark, Miro’s enterprise budget was fully protected.
Executing the top-down strategy
Using Send Proud's proprietary data network, we bypassed the gatekeepers and secured direct inbox access to Miro’s exact executive targets. Our copywriting team deployed a highly strategic soft-outreach campaign focused entirely on enterprise security, tool consolidation, and cross-functional alignment—the exact high-level metrics that CIOs actually care about.
We handled all the heavy lifting. Send Proud configured the dedicated sending infrastructure, executed the multi-touch cadence, and manually monitored the replies, filtering out all deflections and automated responses.
The 30-Day Results
The results of the targeted sprint were undeniable. In exactly one month, Send Proud booked 38 verified meetings with enterprise IT leaders directly onto the calendars of Miro’s Enterprise Account Executives. By pairing their bottom-up user adoption with Send Proud’s top-down guaranteed meeting generation, Miro successfully accelerated their enterprise pipeline without signing a single long-term agency contract.
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